The Distillery, an ongoing project of Martin Williams, identifies previously unknown patterns in the ways that humans socialize online.

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Beyond the
Withering Crops

The Duality Of Digital Consumption

Holiday Wish Lists

Retail Holiday

Holy Week

The Excitement Starts Early

Following First Debate, Americans Still Uncertain About Jobs, the Economy and the Truth

Is The Shine Off The Apple?

What Tweeters Want:
A Buzzy Look at iOS6

Rock’n’Roll Drama Bombs:

Exploding Around New Smashing Pumpkins Release

Deliver Us From Free Will

Or, Americans for Lazy-Faire Government

America, Stop Tweeting and Sleep

Iowa Bi-Curious Following Obama’s
Coming Out Speech

Tweeters don’t remember much on Memorial Day

Made in America?

Will the REAL Hipsters Please Stand Up

Presidential Fighting Words: Pragmatic

No Primetime in this Year’s Primary

Super Bowl Ads & When to Let Go

Super Bowl Ad Breakdown:

Call to Action Effectiveness

Are Vikings Fans Bleeding Purple
or Bled Dry?

Super Bowl Ad Breakdown:

60-Second Spots Cause Most Buzz

©2012 Martin Williams Advertising